The Frozen Four is staying put.
ESPN, the only network to have given college hockey national media exposure, announced an agreement with the NCAA that will keep the Frozen Four on the national cable network for 11 years.
The deal, which runs through the year 2013, is part of a major package that includes annual coverage of 20 other NCAA Championship, including complete coverage of the 63-game NCAA women’s basketball tournament. Also included in the agreement is a major marketing campaign that the sports programming network with produce and run on behalf of the NCAA.
“This is great for college sports,” said ESPN President George Bodenheimer. “No one delivers more national exposure and cross-promotional value than ESPN. We’re proud of our 22-year history with the NCAA and the expansion of our year-long commitment to NCAA championship events.”
